EC-CENTRICITY or The Ivory Tower Revisited


by Guido Maranzana

 

PROLOGUE

 

In the year 2000, Fiat merged with GM. Two colossal automobile manufacturers decided to become one colossal automobile manufacturer. Thus we have one less colossal manufacturer (or is it one more?). I propose that the logic behind this decision was permeated by notions of the so-called “globalized economy” and by the irresistible urge not to be left behind in the general trend (since Daimler and Chrysler did it, we better do it as well). In this context, the merger surprised no one, yet it was portrayed as big news and fed to the public as one more piece of concrete evidence of the effects of ‘globalization’. In other words, the cause was equated to the effect. Would it have been eccentric of the two companies not to merge? No. Was it eccentric of them to merge? Again, no. So what is the eccentric company to do? The pragmatic answer is that no eccentric company exists. Furthermore, companies exist precisely because they are not eccentric.

 

It seems that the vast majority of people in the ‘western world’ go through a vicious circle that resembles this: dismay – outrage – boredom – reconfirmation. If you replace the word “reconfirmation” by the word “re-election” you will have the basic mechanism that motors a western democracy. As long as a governing political party or its mirror image, the chief opposition avoids any eccentricities, it remains in power.

 

In the modern democratic sense, any Institution must express the widest majority possible. Courtship of the centre has proved to be the most (the only) successful way for an Institution to remain such. So who wants to be eccentric?

 

DEFINITIONS

 

According to the meaning of the word in greek, “eccentric” is that which is ‘off-centre’ (or skewed). Let me say right away that I do not attach any moralistic notion to the term: to be eccentric is neither ‘good’ nor ‘bad’. As an example of an eccentric force I shall use the architectural ‘avant-garde’ 1. The term is french and it literally means “forward-guard” or “forward-guards”, depending on the number being used. By pronouncing the word avant-garde (or avant-gardes) we cannot perceive whether it is in singular or plural number but by resorting to the actual context. Let us hereby assume that the syntactical order of the word has been neutralised and that we will accept the term avant-garde without protest and without concern for the number or the gender. This last clarification is important, as under no circumstances must there be confusion between the use of the term avant-garde and the reference to any specific avant-garde Movements, historical or otherwise 2. In this article I will try to show that the avant-garde is a necessarily eccentric entity.

 

Occasion for this name is given us by Bentham’s theory of fictions. Entities are distinguished by Bentham into perceptible and inferential. Furthermore, an entity –whether perceptible or inferential– can be either real or fictitious. If for a moment we suppose the non-existence of some real entity, and act accordingly –for example, if we try to walk through a steel door as if it were not there– our senses (in this case, pain) will “at once bear witness against [us].”3 The experience of pain is here the real effect of a real, perceptible entity, and whichever is not that must be, at best, inferential; for, as Bentham puts it, “no such immediate punishment will follow”4 the supposition of the non-existence of an inferential entity. Yet, real effects can be caused by other kinds of entities. At least one person has suffered pain –or worse– in the name of God who, according to Bentham, is an inferential entity (whether real or fictitious, is a question of faith) but must rather be classified in the special category of non-entities. Very characteristic is Bentham’s attitude towards ghosts: “In no man’s judgement can a stronger persuasion of [their] non-existence have place than in mine; yet no sooner do I lay myself down to sleep in a dark room than [...] these instruments of terror obtrude themselves.”5 Therefore, both fictitious entities and non-entities have effects on reality, as Miran Božovič clarifies, “the former despite the fact that they do not exist, and the latter precisely because of the fact that they do not exist.”6

 

Altering slightly the letter and spirit of Bentham’s terminology, we can now introduce a new meaning: that of the mythic entity. The differences between the fictitious and the mythic entity refer to those between the words fiction and myth. According to one definition, myth is the disclosure of an idea by way of using and expanding the imagination which thus mixes its figments with the underlying truths.7 On the contrary, fiction is itself a figment of the imagination and so much the better will it express its own truth, as the more careful its description will be. Let us then say that the mythic entity functions in the same subconscious, and risk-ridden, manner as the myth: some part of it is known beforehand and is recalled whenever that which is the mythic entity is fixed upon.

 

 

THE AVANT-GARDE

 

The Prussian general and theorist Carl von Clausewitz 8 writes: “Any force not totally ready for battle needs an advanced guard to detect and observe the enemy’s approach before he comes into view.”9 This concerns the strategic evaluation of the military corps of the advanced guard which is then leading the main body of the army; leading though, only because it thus stands better chances of carrying out its mission which is the reconnaissançe of the enemy. If now the army were in retreat, the advanced guard would be turned into the rear guard so as to maintain maximal possibilities of contact with the enemy and protection of the main body of troops.10 As the army is retrograding, the avant-garde, which has now become the arriére-garde, is following the rest. That is to say, in the moment when a negative condition is prevalent (since there occurs a distancing from the final objective which is victory) 11 the avant-garde is no longer in the lead – in fact, quite the contrary. We must destroy our spatial perceptions of the front-stage (or even the back-stage) position of the avant-garde in relation to the mainstream, in this case being represented by the main force of the army.

 

“The fundamental difference [between war and art] is that war is not an exercise of the will upon lifeless matter, as in the mechanical arts, or matter which is alive but passive and yielding, as in the fine arts. In war, the will is directed against a living object which reacts.”12 And yet, from the paralleling to the military vanguard, useful conclusions can be derived concerning the institutionalised perceptions of the avant-garde, conclusions that may in fact be focused exactly on the points where the greatest differences occur: in the strategic model it seems that the avant-garde is keeping a specific distance from the body of troops, on which the total progress or immobility is thus dependent – in other words, the progress of the two seems to be geometrically the same. Says Clausewitz: “A corps of advanced guard extracts its operative value more from its presence than from its actions – from the engagements that it could offer, rather than those it actually fights.”13 To the degree that the avant-garde can have any “operative value”–which in the architectural model would be equivalent to some sort of progress– things may be exactly the reverse in our case.

 

In contradistinction to the strategic model, the following can already be noted: a) Avant-garde architecture will not be construed as holding a progressive or privileged position in relation to any other architectural expression, but simply as holding a particular and, to an important degree, extreme position. b) The way in which avant-garde research progresses –if this even happens at all– must be regarded differently than in any other case of architectural research. The idea of progress itself –aesthetic, technical, or philosophical– acquires a drastically different meaning the moment it is placed in the realm of the avant-garde.        c) The “main body of the army” can now be called centre, and it is not at all certain that the avant-garde’s rôle is to protect it. The utmost caution must be kept in regard to whether there is an enemy, and to who that may be.

 

THE “HISTORICIST” OBSTACLE

 

“I knew the earth was rotating, and I with it, and Saint-Martin-des-Champs and all Paris with me, and that together we were rotating beneath the Pendulum, whose own plane never changed direction, because up there, along the infinite extrapolation of its wire beyond the choir’s ceiling, up toward the most distant galaxies, lay the Only Fixed Point in the universe, eternally unmoving.”14

 

This is a passage from Umberto Eco’s Foucault’s Pendulum. The Only Fixed Point can here be read as the Hidden Truth which generations of Hermetics and Gnostics have searched for in the Texts, whose words, “instead of speaking, conceal the unspeakable.”15 That, as Eco explains, is their fundamental difference to the rationalists who, accepting in principle the meanings of words, proceed by induction. But even the inductive system of thought needs a primary hypothesis, or cause, “beyond which there can be no other.”16 The Only Fixed Point seems to be an inescapable magnet.

 

Historical research, which preeminently functions, or tries to function, in a rational way, focuses on the recognition of the causes that are believed to have brought about the phenomena being studied. And yet, as the word itself tells us, re-cognition presupposes that which is already known. Tafuri writes: “In posing the problem of an ‘origin’, we presuppose the discovery of a final point of arrival: a destination point that explains everything, that causes a given ‘truth’, a primary value, to burst forth from the encounter with its originary ancestor.”17 This is the echo of Sir Karl Popper’s words, who, in 1945, was saying: “Historicism is out to find The Path on which mankind is destined to walk; it is out to discover The Clue to History.”18

 

One could say that the tendency to ‘historicise’ has appeared ever since there has been an effort to put history down, but its most consistent and destructive presence should be looked for in the 20th century. The whole ambiguous concept is based on the theory that it is possible to define any object of historical knowledge as the singular result of a chain of historic occurrences, which can be determined.19 The totalitarian version of this view, from which orthodox historians rather keep their distance, says, for example, that the architecture of a particular period is none other than ‘the expression of the collective unconscious’. 20 This version is by no means rare in architectural theories where it is occasionally formulated as the ‘spirit of the age’ (Zeitgeist), or the ‘spirit of technological progress’, for no other reason than to justify specific formal preferences.21

 

To set the avant-garde within such an anti-individualistic background would have sorry consequences on its understanding. Tafuri and Dal Co say: “It would be a mistake to read the course of the avant-garde as a straight line leading from the overcoming of expressionistic anxiety to [the artistic expression of] technical reproducibility.”22 And a mistake it would be for thus we would reduce the avant-garde to something explicit, we would append a starting point, a goal and a destination to it; paradoxically, we would give it that which, like Bentham’s ghosts, it doesn’t want to have: its place. Avant-garde is, as was defined earlier, a mythic entity; and as such it cannot be scientifically examined, but only approached in an interpretative manner. This study does not deal with the genesis or, even less, the historical ‘evolution’ of the avant-garde, but with the way it affects reality.

 

If we assume that the avant-garde act is an intrinsically reactionary act, then its means must change whenever that to which it reacts, changes. If, in addition, this last is the occasional ‘centre’ (in the sense given it in the introduction), then the avant-garde act is, up to a varying degree, a repulse of the centre – in other words, an eccentric act. We can now largely define the historically necessary, although not sufficient, conditions for the appearance of avant-garde activity: there must exist a specific and compact centre (at least one), this centre must be assimilated, and there must concur special reasons making its repulse attractive (such as the boredom it may have caused with its supererogatory presence).

 

THE “GOOD TASTE” HURDLE

 

The dictionary tells us that the word style originates from the latin stilus.23 Stilus is the pen –the sharp instrument for writing or engraving. Metaphorically, style is the manner in which one uses the pen. If someone’s manner is similar to at least one other’s, then we speak of the style of a group, and eventually of a school’s or an epoch’s. But already things are getting complicated: for what reason should my manner be similar to somone else’s? There are here two possibilities: either it is not –and has merely been thus recorded by a third person, who is making history in his (or her) own manner– or it really is, in which case there are many probable explanations. Those that seem to be generally preferred lead to the conclusion that we obeyed (or did not obey), both I and the other, to the conventions of our day. Let us presume: the conventions of our day may be formed by tradition and the mores, or by the prevalent –which is to say, the plurality’s– perception of what is elegant, maybe even by fashion. And with that, things are beyond all control.

 

Fashion is also a manner; it answers to the question how. But the question that seems to be elusive is who. David Watkin says: “In fact there are a hundred and one solutions [manners], and the one chosen will always depend partly on the current fashionable notions of what buildings ought to look like.”24 A sentence that must surely be considered heretic by any purist, champion of any Architectural Style, as by any ideologue. According to Walter Benjamin: “Fashion –more widely, consumption– conceals the deepest social inertia [...] to the degree that the demand for real social activity idles and loses itself in fashion, in the sudden and often circular change of objects, clothes and ideas. And to the illusion of change is added the illusion of democracy.”25 In this case, fashion is objectified as an expression of capitalistic totalitarianism which uses it as a lever to stupefy, and therefore control, society. On the other hand, the historians and theoreticians of the Modern Movement are seeking the “ideo-logical base that would remove architecture once and for all from the arena of Style and fashion.”26 Of course, as the case was later shown to be, modernism did not differ in that from Styles of earlier centuries, which had striven towards the same goal, and with the same unfortunate result. However, Sir Nikolaus Pevsner succeeds in introducing a real novelty by declaring that “sham materials and sham technique are immoral”.27 Which means (allowing for a slight interpretative leeway as to what a ‘sham’ material or technique could possibly be) that immorality leaves the subject and moves to the object; it becomes objective. In other words, forms are no longer subject to aesthetic criticism –which is debatable– but are judged as either moral or immoral. The hunt for the Fixed Point is kept on.

 

The question though, is kept unanswered. Fashion, to the general annoyance, seems to be influencing everything –but who influences fashion? If we except, as beyond the point, several Hautes Couteurs, if we discount the Church as the dead opposite of fashion, if we accept that Intelligentsia and Art cannot be directing fashion simultaneously as trying to resist it, and if we agree that fashion is older than Capitalism, then, by rule of exclusion, it must be the ‘broader public’ that generates and affects it. But this would prove that no ‘true’ architectural dogma has a real social basis, and, at least seen from Pevsner’s point of view, that cannot be true. What apparently causes Pevsner such discomfort is not common, everyday fashion but academic fashion, which is to say, style.

 

It is then academically sanctioned fashion that constitutes the ‘centre’, the repulse of which is the essence of the avant-garde act. But not its replacement. If that limit is crossed, then the avant-garde ceases to exist as such, and melts itself into a new ‘centre’. Even further: if the intention of the act is, from the beginning, the replacement of the centre’, as in the case of Pevsner’s effort, then the act cannot be called avant-garde but innovating or progressive movement.

 

If the character of the avant-garde is essentially unproductive, that leaves a distinctive trace on its aesthetic means, but it does not follow that the primary instruments of its language are necessarily different than those of the current idiom. The avant-garde, like any architectural expression, cannot but have, as its starting point, the style that exists at the moment of its appearance. Its aim is rather less the invention of a new style, than the exploration of the extreme possibilities of the actual one, through a systematic undermining, or outright violation, of its rules – a practice that subjects it to accusations of immorality and ‘bad taste’. It is precisely for this reason that the study of extremities is impossible when there are notions of morality or ‘correct taste’ lingering underhand. As it would be inexpedient for one to try to approach the Marquis de Sade’s texts from the good christian’s point of view, so it would be illogical for one to try to approach products of extreme architecture, armed with good taste.

 

ECCENTRICITY AS THE ULTIMATE REFUGE

 

In Philosophy in the Boudoir, writes Sade:

 

“They who wish to denigrate the taste [sodomy] or proscribe its practice declare it is harmful to population; how dull-witted they are, these imbeciles who think of nothing but the multiplication of their kind, and who detect nothing but the crime to anything that conduces to a different end. Is it really so firmly established that Nature has so great a need for this overcrowding as they would like to have us believe? [...] Let us make no mistake about it, this propagation was never one of her laws, nothing she ever demanded of us, but at the very most something she tolerated; [...] Why! what difference would it make to her were the race of men entirely to be extinguished upon earth, annihilated!”28

 

Says Manfredo Tafuri: “The greatness of [Giovanbattista Piranesi’s] ‘negative utopia’ lies in his refusal to establish, after [recognising the presence of contradiction as the absolute reality], alternative possibilities”.29 Almost all of Piranesi’s works are nothing but confirmations of this contradiction. But, according to Tafuri, the most complete example of this is perhaps the altar of San Basilio in Santa Maria del Priorato, which is also one of the very few projects he ever ‘built’. The structure is ambivalent in every respect. The sculpted figures compose the face shown towards the front side, “facing the community of the faithful”.30 This face is counterpoised to the concealed face of the rear, the infidel –we should say, the sodomite– side, which “only by a deliberate act”31 (that is to say, to see the backside) can be revealed, and which is the face of abstraction –stylistic or other. But this hidden face cannot exist without the other, the evident one: the ‘thing’32 is indivisible, and no combination of signs, no language, is sufficient for it. The ultimate expression of the contradiction in the sculpture is the sphere, the hermetic symbol of void.

 

To recognise the contradiction, to become conscious of its irrefutable presence, leads to the void. To that which Sade, however inhumanly he puts his characters to rape, to murder, and to consume the symbol of uselessness –excrement– he can neither approach nor avoid. The basic characteristics of avant-garde eccentricity are equivalent to the basic characteristics of Sadean theory: inversion, transgression, subversion, and transcendence. 33

 

Hal Foster says that “shock, scandal, alienation [...] are no longer tactics against conventional thought, they are conventional thought.”34 In other words, that the void has been conquered by the ‘hyper-plurality’ of the capitalistic consumption society. Something similar to what Kasparov said, the first time he was defeated by Deep Blue, that the machine has managed to create quality through quantity. However, since Zeno of Elea had already doubted the meaning of multiplicity since the 5th century BC, one has the right to be sceptical, or, in any case, not to hope. Zeno subjects to doubt, perhaps for the first time, notions fundamental and ‘objective’, such as movement, and introduces the meaning of the paradox, which could be termed as “an apparently unacceptable conclusion that results from an apparently acceptable hypothesis, through an apparently acceptable reasoning.”35 To formulate or to notice a ‘succesful’ paradox is not merely to play an elegant word game; it is to formulate or to notice a refusal –a negation. The absolute paradox is not confronted by logic but by another absolute paradox, a convention.

 

In 1769 Piranesi publishes the work “Diverse Manners for the Decoration of Fireplaces”, in a mixed ‘post-rococo’ style, using egyptian, etruscan, and greek motifs. In order to answer to his Neoclassicist (purist) critics, he accompanies the work by the written “Apologetic Reasoning”, in which we read:

 

“To certain natures, then, whom the poverty of their ideas more than propriety renders abnormally fond of simplicity, these designs of mine will seem to be too laden with ornaments, and they will throw up in my face Montesquieu’s maxim, that a building laden with ornaments is an enigma for the eyes, just as a confused poem is for the mind, and I in turn will answer that I stand with Montesquieu and with all other enemies of enigmas and confusion, and that I disapprove as much as anyone of the multiplicity of ornaments.”36


NOTES

 

1. I say ‘architectural’ because I am an architect and my main input is through architectural sources and examples, and not because I would necessarily want to distinguish between Art and Architecture. But, not to be entirely benign, I will say that the utter confusion reigning over the distinction between the various “avant-garde movements” is entirely due to the polemics among Art critics and historians.

2. A good example of such a polemic as mentioned above is the one between those who believe the only “true” Avant-Garde to be the so-called ‘historic’ one (of the beginning of the century) and those who also recognise the 60’s tendencies as “true”. See Peter Bürger, Theory of the Avant-Garde, Univ. Of Minnesota Press, 1984.

3. Jeremy Bentham, Postscript I, The Panopticon Writings, p.122.

4. Ibid.

5. Bentham, from C.K. Ogden, Bentham’s Theory of Fictions, London, 1932, from Bozovic, p.21.

6. Miran Bozovic, Introduction, in The Panopticon Writings, p.21.

7. André Lalande, Lexikon tis Filosofias (Dictionary of Philosophy), entry “myth”.

8. Clausewitz remains to this day one of the most important thinkers on strategy and war. This note is here to dismiss any notion that he might have been chosen because of his supposed ‘bloodthirstyness’ (in any case, a ridiculous idea), which would presumably combine nicely with the avant-garde.

9. Carl von Clausewitz, On War, p.302.

10. See Clausewitz, chapt.2,3, Book V.

11. Victory is defined by Clausewitz as the aim of tactics and the means of strategy, chapt.2, Book II.

12. Clausewitz, p.149.

13. Ibid., p.311.

14. Umberto Eco, Foucault’s Pendulum, p.5.

15. Eco, Interpretation and Overinterpretation, p.59.

16. Ibid., p.44.

17. Manfredo Tafuri, The Sphere and the Labyrinth, p.3.

18. Sir Karl Popper, The Open Society and its Enemies, 1945, from David Watkin, Morality and Architecture, p.6.

19. See Watkin, Introduction to ‘Historicism’ (Part III).

20. Watkin mentions this ironically, and within quotation marks (p.3). It would be very interesting to know who came up with it.

21. Here, I feel obliged to refer to Watkin’s entire book.

22. Manfredo Tafuri/Francesco Dal Co, Modern Architecture I, Faber and Faber/Electa, Milano, 1976, p.108.

23. Which probably originates from the greek stylos (pole). N.P.Andriotis, Etymological Dictionary, Aristotelian University of  Salonica, 1995.

24. Watkin, p.3.

25. Walter Benjamin, from Hal Foster.

26. R. Macleod, Style and Society, Architectural Ideology in Britain, 1835-1914, 1971, from Watkin, p.13.

27. Sir Nikolaus Pevsner, An Enquiry into Industrial Art in England, 1937, from Watkin, p.4.

28. D. A. F. Le Marquis de Sade, Philosophy in the Boudoir, p.274-276.

29. Tafuri, The Sphere and the Labyrinth, p.54.

30. Ibid., p.48.

31. Ibid., p.49.

32. “das Ding”

33. See Timo Airaksinen, The Philosophy of the Marquis de Sade.

34. Hal Foster, Recodings: Art, Spectacle, Cultural Politics, p.26.

35. R. M. Sainsbury, Paradoxes, p.1.

36. Piranesi, “Ragionamento apologetico”, 1769, from Tafuri, p.51.

 

 

BIBLIOGRAPHY

 

 

Airaksinen, Timo – The Philosophy of the Marquis de Sade, Routledge, Kent, 1991.

 

Bentham, Jeremy – The Panopticon Writings (Panopticon Letters and Postscripts, Fragment on Ontology), Verso, London, 1995.

 

Bozovic, Miran – Introduction, in The Panopticon Writings, ibid.

 

Clausewitz, Carl von – On War, Princeton University Press, Princeton, 1989.

 

Eco, Umberto – Foucault’s Pendulum, Picador, London, 1990.

 

Eco, Umberto – Erminia ke Ipererminia (Interpretation and Overinterpretation), Ellinika Ghrammata (Greek Letters), Athens, 1993.

 

Foster, Hal – Recodings: Art, Spectacle, Cultural Politics, Bay Press, Seattle, 1985.

 

Kondylis, Panaghiotis – I Parakmi tu Astiku Politismu (The Decline of Bourgeois Civilisation), Themelio (Foundation), Athens, 1995.

 

Lalande, André – Lexikon tis Filosofias (Dictionary of Philosophy), Papiros (Papyrus), Athens, 1955.

 

Piranesi, Incisioni - Rami - Legature - Architetture, Fondazione Giorgio Cini / Neri Pozza, Vicenza, 1978.

 

Sade, Donatien-Alphonse-François, Le Marquis de – Juliette Six Volumes in One, Grove Press, New York, repr.1968.

 

Sade, D. A. F. , Le Marquis de – Florville and Courval, or The Works of Fate , Oxtiern, or The Misfortunes of Libertinage , The 120 Days of Sodom , in The 120 Days of Sodom and Other Writings, Arrow, London, 1990.

 

Sade, D. A. F. ,  Le Marquis de – Eugénie de Franval , Justine, or The Misfortunes of Virtue , Last Will and Testament , Note Concerning my Detention , Philosophy in the Boudoir , in Three Complete Novels and Other Writings, Arrow, London, 1991.

 

Sainsbury, R. Mark – Paradoxes, Cambridge U. P., Cambridge, 1995.

 

Tafuri, Manfredo – Il Complesso di Santa Maria del Priorato sull’ Aventino, in Piranesi, Incisioni - Rami - Legature - Architetture, as above.

 

Tafuri, Manfredo – The Sphere and the Labyrinth, MIT Press, Cambridge, 1990.

 

Tafuri, Manfredo / Dal Co, Francesco – Modern Architecture I, Faber & Faber / Electa, Milano, 1976.

 

Watkin, David – Morality and Architecture, Clarendon Press, Oxford, 1977.

 


Guido Meranzana is an Architect. His interest lies in the crossover between architecture and avant-garde practices .