|
The
Horse Show Association -"whose roster was the nucleus for the firs1
social register" -owns Madison Square Garden, on a block east of Madison
Avenue between 26th and 27th streets. In 1890 it commissions a new
building- a rectangular box 70 feet high that occupies the entire block.
The interior of the box is hollow; its auditorium, the largest in
existence, seats 8,000 and is sandwiched between a 1,200-seat theater
and a 1,500-seat concert hall, so that the entire surface of the block
is a single, articulated field of performance. The arena is designed for
the Association's hippodrome events, but is also rented out for
circuses, sports and other spectacles; an open-air theater and
restaurant are planned for the roof. Firmly in the tradition of World's
Fairs, Stanford White, its architect, .marks the box as a site of
special interest by constructing a copy of a Spanish Tower on the roof
of the hall. As one of the Garden's promoters he is also responsible for
programming the entertainment inside, even after the building is
finished, in a form of never-ending architectural design. But it is
difficult to ensure the financial viability of the colossal arena with
tasteful performances alone; its size is incompatible with the social
strata whose domain it is intended to be. "The Building was a financial
lemon from the day it opened." To avert disaster White is forced to
experiment, to invent and establish "situations" with a wide popular
appeal within the interior acreage. "In 1893 he sets up a gigantic
panorama of the Chicago Exposition, to save New Yorkers the long trip
West. ..." Later he turns the arena into replicas of "the Globe Theatre,
old Nuremberg, Dickens' London and the city of Venice, the visitors
floating ...from exhibit to exhibit in gondolas." White is caught in the
crossfire of the battle between high and low culture that has already
flared up at Coney: his spectacles are so"taste-less" that they keep the
Social Register away, but they are still not intense enough to attract
the masses. In the difference between a real gondola and Dreamland's
mechanical gondola propelled along its mechanical track lies White's
dilemma: he is a man of taste w ho ought to have less. He has no time to
resolve it: in 1906 a madman shoots him on the roof of his own
project.
Tongue
In 1905
Thompson, bored with Luna, buys a block east of Sixth Avenue between
43rd and 44th streets. For the first time Coney's Technology of the
Fantastic will be grafted onto the Grid. In one year, Thompson builds
his Hippodrome, another box, seating 5,200, topped by "the largest dome
in the world after the Pantheon". Two electric Towers, transplants from
Luna's forest, identify the Sixth Avenue entrance and mark this block as
another miniature state where an alternative reality is established. The
stage itself is the core of Thompson's realm: it breaks out of the
traditional proscenium to reach 60 feet into the audience like a
gigantic mechanical tongue. This "apron" is capable of instantaneous
metamorphosis: among other transformations, "it is possible to turn this
portion of the stage into a creek, a lake or a running mountain stream.
.." Where Luna's ploy of displacement was the trip to the Moon,
Thompson's first Manhattan performance is called "a Yankee Circus on
Mars" in an ambitious attempt to turn the surface of his entire block
into a spacecraft. "A stranded circus was to be sold at auction by the
sheriff, but was saved by a messenger from Mars who bought it for his
king. .." Once on Mars, "the Martians ask [the performers] to remain
permanently and to become inhabitants of that far-away planet..." Such
is Thompson's plot, which leaves the visitors to his theater similarly
marooned on another planet. The climax of the circus' Martian
performance is an eloquent abstract choreography: 64 "diving girls"
descend a staircase in squads of eight, "as if they are one." The tongue
becomes a lake, 17 feet deep. The girls "walk down into the water until
their heads are out of sight"never to return to the surface. (An
inverted underwater receptacle that contains air is connected by
corridors to the backstage area.) It is a spectacle of such ineffable
emotion that "men sit in the front row, night after night, weeping
silently. .."
Control
In the
tradition of economic free enterprise, control is exercised only at the
scale of the individuai plot. With Madison Square Garden and Thompson's
Hippodrome, the area of such control coincides more and more with the
area of an entire block. The block itself is equipped with technological
paraphernalia that manipulate and distort existing conditions beyond
recognition, establishing private laws and even ideology in competition
with ali the other blocks. The block becomes a "park" in the tradition
of Coney Island: it offers an aggressive alternative reality, intent on
discrediting and re-placing all "natural" reality. The area of these
interior parks can never exceed the size of a block: that is the maximum
increment of conquest by a single "planner" or a single "vision". Since
all Manhattan's blocks are identical and emphatically equivalent in the
unstated philosophy of the Grid, a mutation in a single one affects all
others as a latent possibility: theoretically, each block can now turn
into a self-contained enclave of the Irresistible Synthetic. That
potential also implies an essential isolation:no longer does the city
consist of more or less homogeneous texture- a mosaic of complementary
urban fragments- but each block is now alone like an island,
fundamentally on its own. Manhattan turns into a dry archipelago of
blocks.
Freeze-Frame
A 1909
postcard presents a freeze-frame of architectural evolution -three major
breakthroughs coexisting on Madison Square: the multiplication of the
Flatiron, the lighthouse of the Metropolitan and the island of Madison
Square Garden. At the time the postcard is produced - with its multiple
vanishing points it is no simple photograph - the Square "was the center
of Metropolitan Life such as New York has never seen reproduced.
...Fashion, Clubdom, Finance, Sport, Politics and Retail Trade all met
here at high tide. ...It was said that someone standing long enough on
Fifth Avenue and 23 Street might meet everybody in the world. ...Viewing
Madison Square from the "old' Flatiron junction, the scene was Parisian
in its kaleidoscopic aspect ". As Manhattan's social center, this tangle
of intersections is the theater where business is being repulsed and
replaced by richer forms of activity. That the Square is a front line
accounts for its urbanistic fertility in provoking new tendencies. But
apart from documenting a multiple break- through, the postcard is also a
picture of a triple impasse: on its own, each of the three tendencies
has no future. The Flatiron's mere multiplication lacks meaning; the
Metropolitan Life Building has meaning, but it is compromised by the
contradiction between its pretense of isolation and the reality of its
location on just one of many plots on the same block, each poised to
steal its thunder; and Madison Square Garden cannot make enough money to
justify the extravagance of its metaphors. But when the three are put
together, their weaknesses become strengths: the Tower lends meaning to
the multiplication, the multiplication pays for the metaphors on the
ground floor, and the conquest of the block assures the Tower isolation
as sole occupant of its island. The true Skyscraper is the product of
this triple fusion.
Cathedral
The first
built amalgamation is the Woolworth Building- completed in 1913, four
years after the freeze-frame. Its lower 27 floors are a straightforward
extrusion supporting a 30-story tower; the graft occupies an entire
block. But this "Glorious Whole, quite beyond the control of human
imagination:' is only a partial realization of the potential of the
Skyscraper. It is a master- piece merely of materialism: none of the
programmatic promises of the new type are exploited. The Woolworth is
filled, from top to bottom, by business. The Tower is subdivided into
office suites with discrete decorative themes - an Empire-style room
next to a boardroom that mixes Flemish and Italian Renaissance -while
the lower floors accommodate modern administrative operations -files,
telexes, tickers, pneumatic tubes, typing pools. If its interior is
business only, its exterior is pure spirituality. "When seen at
nightfall bathed in electric light as with a garment, or in the lucid
air of a summer morning piercing space like a battlement of the paradise
which St. John beheld, it inspires feelings too deep even for tears.
...The writer looked upon it and at once cried out 'The Cathedral of
Commerce'" The Woolworth does not actually contribute any radical
modifications or breaks to the life of the city, but it is supposed to
work miracles through the emanation of its physical presence; a larger
mass than ever constructed before, it is at the same time seen as
disembodied, anti- gravitational".Brute material has been robbed of its
density and flung into the sky to challenge its loveliness. ..." The
building is activated electronically in April 1913, "when President
Wilson pressed a tiny button in the White House and 80,000 brilliant
lights instantly flashed throughout the Woolworth. ..." Through its
sheer feat of existing, the Woolworth has a double occupancy, one
concrete- " 14,000 people -the Population of a City" -the second
intangible- "that spirit of man which, through means of change and
barter, binds alien people into unity and space, and reduces the hazards
of war and bloodshed. ..."
Automonument
Beyond a
certain critical mass each structure becomes a monument, or at least
raises that expectation through its size alone, even if the sum or the
nature of the individual activities it accommodates does not deserve a
monumental expression. This category of monument presents a radical,
morally traumatic break with the conventions of symbolism: its physical
manifestation does not represent an abstract ideal, an institution of
exceptional importance, a three-dimensional, readable articulation of a
social hierarchy, a memorial; it merely is itself and through sheer
volume cannot avoid being a symbol- an empty one, available for meaning
as a billboard is for advertisement. It is a solipsism, celebrating only
the fact of its disproportionate existence, the shamelessness of its own
process of creation. This monument of the 20th century is the
Automonument and its purest manifestation is the Skyscraper. To make the
Automonument Skyscraper inhabitable, a series of subsidiary tactics is
developed to satisfy the two conflicting demands to which it is
constantly exposed: that of being a monument -a condition that suggests
permanence, solidity and serenity- and at the same time, that of
accommodating, with maximum efficiency, the "change which is life",
which is, by definition, antimonumental.
Lobotomy
Buildings
have both an interior and an exterior. In Western architecture there has
been the humanistic assumption that it is desirable to establish a moral
relationship between the two, whereby the exterior makes certain
revelations about the interior that the interior corroborates. The
"honest" facade speaks about the activities it conceals. But
mathematically, the interior volume of three-dimensional objects
increases in cubed leaps and the containing envelope only by squared
increments: less and less surface has to represent more and more
interior activity. Beyond a certain critical mass the relationship is
stressed beyond the breaking point; this "break" is the symptom of
Automonumentality. In the deliberate discrepancy between container and
contained New York's makers discover an area of unprecedented freedom.
They exploit and formalize it in the architectural equivalent of a
lobotomy -the surgical severance of the connection between the frontal
lobes and the rest of the brain to relieve some mental disorders by
disconnecting thought processes from emotions. The architectural
equivalent separates exterior and interior architecture. In this way the
Monolith spares the outside world the agonies ot the continuous changes
raging inside it. It hides everyday lite.
Experiment
In 1908 one
of the earliest and most clinical explorations of this new artistic
territory occurs at 228-32 West 42nd Street, which by now is called
"Dreamstreet:" The site of the experiment is the interior of an existing
building. Officially, its architect, Henri Erkins, describes his
project, "Murray's Roman Gardens" as "the realistic reproduction,
largely from the originals in the form of direct copies, casts, etc.
...of the homes of one of the most lavishly luxurious of the world's
ancient peoples -the Romans of the Caesarean period -the reconstruction
of a Roman residence. ..." Inside, exact perception of space and objects
is made impossible by Erkins' consistent use of mirrors -"so large and
artfully disposed that no joint is apparent and it is indeed impossible
to discover where the substantial form ceases and the reflection begins.
..." The center of Erkins' "villa" is "an open court with a colonnade on
each side" -an artificial open-air garden, realized through the most
advanced technical means: "The ceiling is decorated to represent a blue
sky in which electric lights twinkle, while by an ingenious arrangement
of optical apparatus, the effect of clouds sweeping over the Sky is
produced. ..:" An artificial moon puts in an accelerated appearance,
crossing the firmament several times each evening. The mirrors not only
disorient and dematerialize, they also "duplicate, triplicate and
quadruple the interior exotics" to make the resort a model of decorative
economy: the electrified "Roman Fountain" in the Atrium is only
one-quarter real, the "barge" one-half. Where there are no mirrors,
projecting screens, complex illumination effects and the sounds of a
concealed orchestra suggest an infinity of forbidden space beyond the
accessible parts of the villa. Murray's is to be "the storehouse for all
that was beautiful in the World that the Romans knew, conquered and
plundered:' The collector collected is Erkins' formula for harvesting
the past, for the borrowing and manipulation of memory. Overlooking the
garden is a mezzanine that gives access to two separate apartments where
elaborate three-dimensional murals and a hyperdensity of converted
objects and decorative motifs represent Egypt/Libya and Greece: an
obelisk has become a lamp, a sarcophagus an "electric car" to transport
dishes from one end of a table to the other. This combination blurs the
sense of time and space: periods that were once sequential have become
simultaneous. In this three-dimensional Piranesi, iconographies that
have remained pure invade each other. Figures from an Egyptian
bas-relief play music in a Roman perspective, Greeks emerge from Roman
baths at the base of the Acropolis and a "semi-nude female figure in a
recumbent position [blows] iridescent bubbles from a pipe, castles in
the Air": antiquity is invested with modern sexuality. The accumulated
loot is customized to carry contemporary messages to the metropolitan
audience: Nero, for instance, is reinterpreted. "Although he is reported
to have been an indifferent spectator of the burning of a considerable
part of the Town [Rome], it is shrewdly suggested that he was interested
rather in the opportunity the conflagration offered for improvement
rather than in the loss it entailed. For Erkins, this
cross-fertilization represents a true modernity - the creation of
"situations" that have never existed before but are made to look as if
they have. It is as if history has been given an extension in which each
episode can be rewritten or redesigned in retrospect, all past mistakes
erased, imperfections corrected: "The latest evolution of the art of
past ages applied to the creation of a veritable modern place of
recreation [is] modern, or modernized art. .." Murray's Roman Gardens is
a second chance for the past, a retroactive utopia.
House
Perhaps
most original about the tumult of frozen lust of Murray's decoration is
its consistent quasi-three dimensionality: a whole population (the
original inhabitants of the villa) is arranged along the walls to
enliven the social transactions in the rooms and apartments. They make
the "upper ten ...dressed in somewhat sombre colors" intruders in the
sanctity of their empire of the senses. The public are only guests.
Reinforcing the house metaphor, relationships generated in the over-
saturated downstairs can be consummated upstairs: "In the upper part of
the building are twenty-four luxurious bachelor apartments of parlor and
bedroom provided with every comfort and convenience, including separate
bath room accommodations." With the Gardens, Erkins and Murray have
stretched the private format of the house to absorb the public. Such is
the collective realm in Manhattan: its scattered episodes can never be
more than a series of bloated private enclaves that admit
'houseguests'.
Pride
After
performing his architectural lobotomy Erkins' pride is that of a
successful surgeon. "The fact that all ingenuity of plan, the wealth of
artistic elaboration and the profusion of gorgeous ornamentation,
revealed in this unique establishment, have really been 'grafted' as it
were onto a building of essentially plain and formal character, planned
and erected originally for a purpose absolutely foreign to that for
which it is today utilized, lends additional interest to the results
achieved and reflects the greater credit of the author and originator of
this superb exemplification of Modern taste and skill. "Henry Erkins
...was constrained to adopt, as the basis for this beautiful production,
a building originally planned for use as a schoolhouse, but which the
magic wand of Mr. Erkins' genius has transformed so happily that in its
present arrangement, equipment, adornment and ornamentation, it nowhere
betrays the slightest trace of its originaI purpose in any way. ..."
Lobotomy satisfies the two incompatible demands imposed on the
Automonument by generating two separate architectures. One is the
architecture of metropolitan exteriors whose responsibility is to the
city as sculptural experience. The other is a mutant branch of interior
design that, using the most modern technologies, recycles, converts and
fabricates memories and supportive iconographies that register and
manipulate shifts in metropolitan culture. A system of Murray's is
planned throughout Manhattan. An Italian Garden on 34th Street and
Murray's New Broadway - " 3 acres of floor space devoted to Dining Room"
- are planned to open in 1909. From the beginning of the 20th century
architectural Lobotomy permits an urbanistic revolution in installments.
Through the establishment of enclaves such as the Roman Gardens-
emotional shelters for the metropolitan masses that represent ideal
worlds removed in time and space, insulated against the corrosion of
reality - the fantastic supplants the utilitarian in Manhattan. These
subutopian fragments are all the more seductive for having no
territorial ambitions beyond filling their interior allotments with a
hyper-density of private meanings. By leaving intact the illusion of a
traditional urban landscape outside, this revolution ensures its
acceptance through its inconspicuousness. The Grid is the neutralizing
agent that structures these episodes. Within the network of its
rectilinearity, movement becomes ideological navigation between the
conflicting claims and promises of each block.
Cave
In 1908 a
delegation of American businessmen visits Antonio Gaudi in Barcelona and
asks him to design a Grand Hotel in Manhattan. No site is known for the
project; the businessmen may merely want an initial sketch, to raise
money on and match later with a location. It is unlikely that Gaudi is
aware of the quantum leaps and breakthroughs Manhattanism has produced;
the businessmen themselves must have recognized the affinity between
Gaudi s hysteria and Manhattan's frenzy. But in his European isolation,
Gaudi is like the man in Plato's cave; from the shadows of the
businessmen's descriptions and requirements he is forced to reconstruct
a reality outside the cave, that of an idel Manhattan. He synthesizes a
premonition of the true Skyscraper that applies both the lobotomy and
the mutant branch of interior design not only on the ground floor but in
layers throughout the interior. His hotel is a sheaf of stalagmites,
combined to form a single conoid that is, unmistakably, a Tower. It
inhabits a podium or island, connected by bridges to the other islands.
It stands aggressively alone. Gaudi's design is a paradigm of
floor-by-floor conquest of the Skyscraper by social activities. On the
outer surface of the structure, low floors provide individual
accommodation, the hotel rooms; the public life of the hotel is located
at the core, on enormous interior planes that admit no daylight. This
inner core of the Grand Hotel is a sequence of six superimposed
restaurants. The first is decorated with a concentrate of European
mythologies that will be reinforced by the choice of menu and European
music, played by a large symphony orchestra. Each of the other
restaurants, with its own hermetic iconography, represents another
continent; the stack together represents the World. A theater and
exhibition hall are superimposed over the world of the restaurants. The
whole is topped by a small observation sphere that awaits the moment
when the conquest of gravity will be no longer metaphor but
fact.
Schism
There is to
be no seepage of symbolism between floors. In fact, the schizoid
arrangement of thematic planes implies an architectural strategy for
planning the interior of the Skyscraper, which has become autonomous
through the lobotomy: the Vertical Schism, a systematic exploitation of
the deliberate disconnection between stories. By denying the dependence
of one floor on any other, the Vertical Schism allows their arbitrary
distribution within a single building. It is an essential strategy for
the development of the cultural potential of the Skyscraper: it accepts
the instability of a Skyscraper's definitive composition beyond a single
floor, while at the same time counteractine it by housing each known
designation with maximum specificity, if not
overdetermination.
Shadow
For a time
"real" Skyscrapers like the Woolworth and versions of the older type are
erected simultaneously; in the latter the simple operation of extrusion
takes more and more grotesque proportions. With the Equitable Building
(1915) the process of reproduction loses its credibility through the
grim deterioration -both financial and environmental- it inflicts on its
surroundings. Its shadow alone reduces rents in a vast area of adjoining
properties, while the vacuum of its interior is filled at the expense of
its neighbors. Its success is measured by the destruction of its
context. The time has come to subject this form of architectural
aggression to regulation. "It became increasingly evident that the large
project was a concern not only of an individual, but of the
community,and that some form of restriction must be
adopted.."
Law
The 1916
Zoning Law describes on each plot or block of Manhattan's surface an
imaginary envelope that defines the outlines of the maximum allowable
construction. The law takes the Woolworth as norm: the process of sheer
multiplication is allowed to proceed up to a certain height; then the
building must step back from the plot line at a certain angle to admit
light to the streets. A Tower may then carry 25 percent of the plot area
to unlimited heights. The last clause encourages the tendency of single
structures to conquer the vastest possible area, i.e., a whole block, in
order to make the 25 percent that can be Tower as large (profitable) as
possible. In fact, the 1916 Zoning Law is a back-dated birth certificate
that lends retroactive legitimacy to the
Skyscraper.
Village
The Zoning
Law is not only a legai document; it is also a design project . In a
climate of commerciai exhilaration where the maximum legally allow able
is immediately translated into reality, the "limiting" three-dimension
parameters of the law suggest a whole new idea of Metropolis. If
Manhattan was in the beginning only a collection of 2,028 blocks, it is
now an assembly of as many invisible envelopes. Even if it is still a
ghost town of the future, the outlines of the ultimate Manhattan have
been drawn once and for all. The 1916 Zoning Law defines Manhattan for
ali time as a collection of 2,028 colossal phantom "houses" that
together form a Mega-Village. Even as each "house" fills up with
accommodation, program, facilities, infrastructures, machineries and
technologies of unprecedented originality and complexity, the primordial
format of "village" is never endangered. The city's scale explosion is
controlled through the drastic assertion of the most primitive model of
human cohabitation. This radical simplification of concept is the secret
formula that allows its infinite growth without corresponding 1055 of
legibility, intimacy or coherence. (As a simple section reveals, each
envelope is a gigantic enlargement of the originai Dutch gable house
with the tower as an endless chimney. The City of the Zoning Law -the
Mega-Village- is a fantastic enlargement of the original New
Amsterdam).
The present text was published in http://www.thespleen.com/ and it is
reproduced here by kind permission by the Publishers.
copyright ©
2001-02, www.art-omma.org and the authors, unless otherwise stated, design
.plex |