Untitled Document

For the last three years as a basic element of his work Eftichis Patsourakis has been using the logos of multinational corporations. By striping them of colour and through repetition, reflection and recombination he turns them into rhythmic motifs in prints, drawings, and installations.
Under certain interesting historic periods every logo reinvents itself in a unique alternative variation to its previous model (See for example the recent variations and evolution of the BP and Adidas logos). What Patsourakis does is subverts the function of such variations and proposes a modular perspective based upon the austere geometry and emblematic function of the logo itself.
With the expansion of corporate business in a global market logos become a common reference which resembles the pattern of a consumer's sharing experience. Eftihis Patsourakis' works are dealing with this possibility of abstraction: an aesthetic matrix in an unpredictable rhizome-like pattern.
Creating new structures and patterns which submerge, reinflect and reinvent their components, his pieces comment on our virtual corporate urban environment, the position of the work of art, the creator and the viewer, and further on the way the appreciation of art and life can be manipulated in an increasingly corporate world.

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Eftihis Patsourakis was born in Greece. He study at Athens University of Fine Arts and at Central Saint Martins College of Art and Design, MA Fine Art.(Sponsored by "Alexander A. Onasis" foundation) . He lives and work in London (UK).